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Telcom Churn DashBoard

tableau Dashboard for churn analysis




Understanding the Criticality of Churn Customer churn, the phenomenon of customers discontinuing their subscription to a service, is a formidable challenge for telecom companies. Its impact extends beyond mere revenue loss; it encompasses damage to brand reputation, increased customer acquisition costs, and erosion of customer loyalty. Proactive churn management is paramount to ensure business sustainability and growth.

Objective and Scope This project aims to construct a Tableau dashboard that serves as a robust tool for telecom businesses to understand, predict, and mitigate customer churn. By intuitively visualizing complex telecom data, the dashboard seeks to uncover hidden patterns, identify key churn drivers, and inform data-driven strategies to enhance customer retention.

Dashboard Architecture The Telecom Churn Prediction dashboard is meticulously structured into four primary components:

  • Overview: This section presents a comprehensive snapshot of the churn landscape, encompassing key performance indicators (KPIs) such as churn rate, customer segmentation, and trend analysis. It provides a high-level understanding of the overall churn situation.

  • Customer Profile: Delving deeper, this section focuses on individual customer characteristics, including demographics, usage patterns, and churn propensity scores. By analyzing these factors, the dashboard helps identify customer segments at higher risk of churn.

  • Account Analysis: This component scrutinizes account-level details such as contract terms, tenure, and service bundles. It enables the identification of contract-related churn patterns and the impact of service offerings on customer retention.

  • Product Performance: This section evaluates the role of products and services in driving customer satisfaction and loyalty. By analyzing product usage, customer feedback, and product-related churn metrics, the dashboard helps optimize product portfolios and enhance customer experience.

Dashboard Functionality To maximize its utility, the dashboard incorporates several advanced features:

  • Interactive Filtering: Users can dynamically segment data based on various parameters, such as customer tenure, contract type, or product category, to uncover specific trends.

  • Granularity Control: The ability to switch between aggregated and detailed views empowers users to explore data at different levels of granularity, catering to diverse analytical needs.

  • Geographic Insights: Leveraging geographic maps, the dashboard visualizes churn patterns across different regions, enabling targeted regional retention efforts.

  • Actionable Recommendations: Through clear and compelling visualizations, the dashboard highlights key areas of concern and provides actionable insights to drive improvement initiatives.

By providing a holistic view of customer churn and empowering data-driven decision-making, this Tableau dashboard is poised to become an indispensable tool for telecom companies seeking to optimize customer retention and drive business success.




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